Let Your Mind Wonder

Wonder Bread Campaign

The goal of this project was to select a parity product, and make it new and exciting campaign for it. I chose the brand Wonder Bread, and focused on advertising the wonder-ful creations customers can make with slices of bread. The campaign targets parents, or anyone that takes care of children, and is looking for ways to make meal time exciting and memorable. Bringing imagination and creativity into something as simple as bread can turn a peanut butter and jelly sandwich into a dinosaur in the eyes of a child.