For this assignment our goal was to create a completed campaign for any brand of our choosing. I decided to create a campaign for Lyft that targeted those who are in need of a Lyft but either are not aware of the service or are not thinking about it. Each placement targets a different type of customer from those who are driving themselves, to those not in a car, and those who are about to drive and may not want to. This campaign allows viewers to see themselves in a more comfortable position than they currently are in, so the next time they need a driving service, they call a Lyft.