Playa Bowls Temple University
Social Media Manager
While pursuing my degree in Advertising, I also worked part time at Temple University’s Playa Bowls location. This experience taught me so many important life skills that I will take with me throughout my professional career. Even though I no longer work there making Açaí bowls, I am assisting the location with their social media accounts. This position allows me to be extremely creative and have a lot of fun connecting with the community that supports the store.
To make sure our Instagram stays connected with followers, I find it important to create fun ways to interact with the account. Below is a series of Instagram story polls I created to find out which Playa Bowls signature base is the fan favorite, which I titled “Battle of the Bases”
TikTok is another social media platform we use to bring in customers. By showcasing our menu items, as well as the team’s personalities, we are able to show a different side of the store. It is important for me to understand which sounds and topics are trending, and use them in the context of Playa Bowls.
Our take on the viral DOT Cake trend that recently took TikTok by storm. A DOT Cake is essentially a cake in a cup with icing and lots of sprinkles on top.
As the Love Island season ends, I wanted to post one more TikTok using a viral sound from the show. It also helps showcase a menu item that customers don’t seem to notice too often.
Love Island is a reality television show that comes back every summer. Fans can associate the summer vibes of the show to the summer vibes of Playa Bowls.
A simple video showcasing a new summer special item paired with a viral summer song. What’s not to love!
Summertime means summer specials. To showcase our mermaid mood bowl I used the theme song from a popular mermaid show many people watched as kids.
Sometimes a few second TikTok is just what viewers need. Something to grab their attention that will stay in their memory.
Due to this Playa Bowls store being located on Temple University’s campus, the summer season is not as popular as when classes are in session. In order to make sure our followers are connected with us we did a summer giveaway for a $25 gift card! This was a super fun way to get followers engaged with our account and get excited for the summer season.
From this post we had 16 people comment tagging friends and family and we increased our follower count back to up 2,000. This post currently has 45 likes and 36 shares, which is more than our average summer posts get.
