Infinite Uses
Vaseline Campaign
The goal of this campaign, using the guidelines given to us by the Young Ones competition, was to present Vaseline as a product that excites the newer generation. In our campaign we used Vaseline’s “101 uses” and showcased that it can be used in ways that will make life easier.
Meet Cam!
An influencer known for her down to earth personality, who posts a variety of daily life content.
In this video posted on TikTok, Cam showcases her morning routine using a single jar of Vaseline. She uses the product for a multitude of reasons, letting viewers know that Vaseline is easy to use for daily needs.
Followers of Cam or customers of Vaseline can use the hashtag #infiniteuses in their own TikTok videos to share their own unique uses of Vaseline.
