Meet Me at First Friday

Old City First Friday Senior Capstone

Throughout my final semester at Temple University my talented Campaigns team and myself worked on a campaign for Philadelphia’s Old City District First Friday event. This event takes place on the first Friday of every month and allows those with a strong appreciation for art and community to come together to celebrate creativity and explore Philadelphia’s Old City. Our team chose to advertise this event as a destination event to individuals who want to spend time with friends and family and “Experience Art. Explore Local. Enjoy First Friday”. This campaign features OOH advertising, social media content, as well as stamp vending machine located at featured galleries to encourage event goers to collect and visit multiple galleries.

In collaboration with: Hannah Geib, Natalie Torchia, Brett McGrath, Destiny Prendergast, and Cory Matthews