This campaign is centered around Tokyo, Japan and the unique vending machine culture that is present there. There are seemingly endless amounts of vending machines in Tokyo, Japan, and I wanted the branding of this project to emulate that. The bright color palette represents the various amounts of products you can find in these machines, but the simplicity of the font choice represents how easy and accessible they are. On the website, there is a page where travelers can log their vending machine experiences, and share their interesting findings with other vending machine enthusiasts. 

As someone who was able to study abroad in Tokyo, Japan, I wanted to bring my observations into this project and create a campaign that reflected what I experienced. I wanted other travelers to be able to use this website as not only a tool to learn more about Tokyo’s vending machines, but connect with those who travel there as well.